Planning a trip can be exciting, but finding the right help to make it perfect can sometimes feel a bit tricky. If you’re looking for a travel agency Ann Arbor to help you plan your next adventure, you want to make sure you pick one you can truly trust.
After all, you’re putting your dreams (and your money!) into their hands.
This article will walk you through how to find a reliable travel agency in the Motor City. We’ll cover everything from checking official registrations to understanding reviews, so you can book your next vacation with confidence.
To find a trustworthy travel agency in Ann Arbor, look for strong customer reviews on independent sites like the Better Business Bureau and Google. While Michigan doesn’t require specific travel agency licenses, check for proper business registration.
Always ask about their experience, financial protection (like insurance), and get everything in writing.
What Makes a Travel Agency Trustworthy?
When you’re trying to figure out if a travel agency is legit, think about it like you’re hiring a professional for any important task – you’d want someone with a good reputation, clear practices, and a history of happy clients. For travel agencies, this means looking at a few key areas: their official standing, what others say about them, and how they protect your money.

Check Their Official Status and Registrations
Even though you might think travel agencies need a special license, the rules can vary from state to state. Here’s what you need to know for Ann Arbor, Michigan:
Are They Licensed in Michigan?
Here’s a fun fact: In Michigan, there isn’t a specific state license that general travel agencies need to operate. This is different from some other professions, and also different from some other states (like California or Florida, which have “Seller of Travel” laws).
However, even without a specific travel agency license, any legitimate business in Michigan, including a travel agency, still needs to follow general business laws. This means they should be properly registered as a business with the State of Michigan and have any necessary local permits.
If you’re curious about a business’s general registration, you can sometimes verify this through the Michigan Department of Licensing and Regulatory Affairs (LARA) website, though it won’t be under a “travel agency” specific license.
Are They Part of Reputable Industry Groups?
While a state license isn’t always required, being part of a well-known industry group is a huge plus. These groups often have codes of ethics and standards that members must follow, showing a commitment to professionalism.
One of the most respected organizations is the American Society of Travel Advisors (ASTA). If a travel agency in Ann Arbor is an ASTA member, it means they’ve agreed to uphold certain professional standards. You can often check if an agency or advisor is an ASTA member through their “VeriVacation” tool or public member directory on the ASTA website. Look for advisors who are part of ASTA’s “Verified Travel Advisor” (VTA) program, as this shows they’ve been vetted by the organization.
The U.S. Travel Association is another important group, though it often includes larger tourism entities rather than individual travel agencies. Still, if an agency mentions an affiliation, it’s worth noting.
See What Others Are Saying: Reviews and Complaints
One of the best ways to gauge a travel agency’s trustworthiness is to see what past clients have experienced.
Read Customer Reviews
Don’t just look at their website’s testimonials. Head to independent review platforms where people can share their honest opinions, good or bad. Look for agencies with a decent number of reviews (not just a handful) and a generally positive rating. Also, pay attention to how the agency responds to reviews, especially negative ones – a professional response shows they care about customer service.
Good places to check for reviews include:
- Google Reviews: Often found directly when you search for the agency.
- Yelp: A popular platform for local business reviews.
- Tripadvisor: Great for travel-specific feedback.
- Trustpilot: Another independent review site.
- Facebook: Many businesses have review sections on their Facebook pages.
- Online Travel Agencies (OTAs): If the agency works with major booking sites like Expedia or Booking.com, you might find reviews there too.
Check for Complaints and Disciplinary Actions
For a deeper dive into their complaint history, you can turn to consumer protection organizations.
The Better Business Bureau (BBB) is a great resource. You can search for the travel agency on theBBB website (specifically for the Ann Arbor/Michigan area) to see their rating, any registered complaints, and how those complaints were resolved. A high BBB rating (like A+ or A) is a good sign.
You can also reach out to the Michigan Attorney General’s Consumer Protection Team. They handle consumer complaints and can provide information if an agency has a history of unresolved issues. You can find their contact information and complaint forms on the officialMichigan Attorney General website.

Understand Financial Protection
This is a big one: How is your money protected if something goes wrong?
Bonding and Trust Accounts
You might hear terms like “bonding” or “client trust accounts.” These are ways to protect your payments in case a travel agency goes out of business or can’t deliver services. However, it’s important to know that Michigan does not specifically require travel agencies to be bonded or to maintain client trust accounts by state law.
While some states (like California, Florida, or Washington) have “Seller of Travel” laws that mandate these protections, Michigan is not currently one of them. This means that if a Ann Arbor travel agency offers these protections, it’s often a voluntary step they take to build trust.
Professional Liability (E&O) Insurance
While not a direct financial protection for your trip cost, a reputable travel agency should carry Professional Liability (Errors & Omissions) Insurance. This type of insurance protects the agency if a client sues them for mistakes, negligence, or failure to perform a service as promised. It’s a sign of a professionally run business. You can ask an agency if they carry this type of insurance.
Given that state-mandated financial protections like bonding aren’t required in Michigan, it becomes even more crucial to consider travel insurance for your trip. A good travel agency, like Lemon Drop Travel Co., will often recommend comprehensive travel insurance to protect your investment against unexpected cancellations, medical emergencies, or other travel disruptions.
Evaluate Their Experience and Specialization
An agency’s expertise can make a huge difference in your travel experience.
How Long Have They Been Around?
While a brand new agency isn’t necessarily bad, an agency with years of experience often has established relationships with suppliers and a deeper understanding of the industry. Don’t hesitate to ask how long they’ve been in business.
Do They Specialize in Your Type of Trip?
Some agencies are experts in cruises, while others focus on luxury safaris, family vacations, or adventure travel. If you’re planning a very specific kind of trip, look for an agency that specializes in that area. For example, if you’re dreaming of a Caribbean cruise, you’d want someone who knows all the ins and outs of cruising. Ask them if they have personally visited or booked trips to your desired destinations.
Look at Their Online Presence and Communication
A legitimate and trustworthy travel agency in Ann Arbor will have a professional online presence.
Their Website
Visit their website. Does it look professional and up-to-date? Are there clear contact details (phone number, email, physical address if they have one)? A transparent website will usually have clear terms and conditions, a privacy policy, and detailed information about the services they offer. Beware of sites with lots of typos, broken links, or generic content.
How Do They Communicate?
Pay attention to how quickly and clearly they respond to your inquiries. Are they friendly, knowledgeable, and organized? Do they listen to your needs and ask clarifying questions to understand what you’re looking for? Good communication is key to a smooth planning process.
Compare Offerings and Pricing
Finally, once you’ve narrowed down your choices, compare their services and pricing.
Get Everything in Writing
Before you commit, make sure you receive a detailed itinerary and a clear breakdown of all costs and fees in writing. This includes what’s covered, what’s not, and any cancellation or change policies. Don’t be afraid to ask questions until you understand everything.
Understand Their Fees
Some travel agencies charge a planning fee, while others earn commissions directly from suppliers (airlines, hotels, tour operators). Make sure you understand how they are compensated and what you are paying for upfront. A trustworthy agency will be transparent about their fees.
Don’t Just Go for the Cheapest Option
While price is a factor, the cheapest option isn’t always the best. A slightly higher price might come with added value, like personalized service, emergency support, or exclusive perks. Consider the overall value and peace of mind. For example, Lemon Drop Travel Co. offers tailored itineraries and expert advice, which can save you time and stress in the long run.

Your Next Steps for Finding a Ann Arbor Travel Agency
Finding a trustworthy travel agency in Ann Arbor is all about doing your homework and asking the right questions. Start by looking for their business registration, checking their industry affiliations, and diving deep into customer reviews and complaint records. Pay attention to how they protect your money and how professional they are in their communication and online presence.
By following these steps, you’ll be well on your way to finding a reliable partner who can turn your travel dreams into amazing realities. Ready to explore a new destination? Consider checking out curated vacation packages or getting help with your flight booking from a reputable Ann Arbor travel agency.
Happy travels!